| readers |
| all adults* |
332,500 |
|
| women |
266,665 |
80% |
| men |
65,835 |
20% |
*based on 2008 rate
base of 175,000
| readers per copy |
| all adults
|
1.9 |
| age |
| 40+ |
299,915 |
90% |
| average age |
58 |
|
| housing |
| homeowners |
257,355 |
77% |
| home
value (if owned) |
| $150,000+ |
107,574 |
42% |
| $100,000+ |
162,134 |
63% |
| $75,000+ |
202,796 |
79% |
| average |
$187,400 |
|
| occupation
(employed residents) |
| managers/ professionals |
64,404 |
41% |
| technical/sales/clerk |
47,874 |
31% |
| household
income |
| average |
|
$52,900 |
| education
(respondent) |
| any college |
210,805 |
63% |
| post grad degree |
60,183 |
18% |
|
| special
interest * |
| purchase environmentally safe products
|
228,428 |
69% |
ordered items by phone/mail/
internet |
285,285 |
86% |
| have internet availability |
254,695 |
77% |
outdoor
gardening |
177,888 |
54% |
| reader loyalty—THW
readers who do not read: |
| Taste for Life
| 322,193 |
97% |
| Delicious Living |
321,195 |
97% |
| Vegetarian Times |
307,895 |
93% |
| Energy Times |
306,233 |
92% |
| Weight Watchers |
292,933 |
88% |
| Natural Health |
275,975 |
83% |
| Health |
249,708 |
75% |
| Prevention |
179,883 |
54% |
| reading an issue |
| time spent
|
70 min |
|
| health-related
interests |
index |
| do aerobics
| 73,483 |
22% |
243 |
walk for
exercise |
231,753 |
70% |
192 |
used vitamins/
supplements |
261,678 |
79% |
162 |
| bicycling |
65,170 |
20% |
158 |
have regular
exercise program |
212,135 |
64% |
154 |
controlling
their diet |
264,670 |
80% |
n/a |
| remedies used |
index |
| osteoporosis
|
618 |
| estrogen replacement
|
455 |
| ulcers
|
450 |
| anxiety
|
435 |
| high cholesterol
|
418 |
| diabetes
|
409 |
| kidney ailments
|
400 |
| arthritis/rheumatism
|
387 |
| depression
|
381 |
| high blood pressure
|
362 |
| prostate
|
340 |
| urinary tract infection
|
338 |
| asthma
|
338 |
| heart burn
|
309 |
| muscle ache/pain
|
296 |
| eczema/skin rash
|
291 |
| yeast infection
|
287 |
| dry eyes
|
279 |
| nail fungus
|
277 |
| corns/calluses
|
271 |
| backache
|
247 |
| migraine headaches
|
246 |
|
