word ad |
1 issue |
2 issues* |
5 issues* |
cost per word |
$4.95 |
$4.45 |
$3.95 |
15-word minimum
4 color |
1 issue |
3 issues* |
6 issues* |
1/3 page |
$2,668 |
$2,401 |
$2,134 |
1/6 page |
$1,338 |
$1,205 |
$1,071 |
1/9 page |
$892 |
$803 |
$714 |
1/12 page |
$667 |
$600 |
$534 |
1 inch |
$311 |
$280 |
$249 |
b/w |
1 issue |
3 issues* |
6 issues* |
1/3 page |
$2,321 |
$2,089 |
$1,857 |
1/6 page |
$1,163 |
$1,046 |
$930 |
1/9 page |
$775 |
$698 |
$620 |
1/12 page |
$581 |
$523 |
$465 |
1 inch |
$270 |
$243 |
$216 |
2 color |
1 issue |
2 issues* |
5 issues* |
cost per word |
add 7% to b/w ad cost
|
*Rates are per issue. Cancellation of advertising prior to the expiration of the contracted issue dates will affect the rate per issue. Advertising cost will be adjusted and billed to reflect the frequency rate earned. Advertising cannot be cancelled after the closing date of each issue.
counting words
Two initials are considered one word, each abbreviation is considered one word and figures consisting of a dollar sign and seven numerals or less are considered one word. If you use a post office box, P.O. is one word, Box is one word and the number of box is one word. Cities and states consisting of two words or more are considered one word: i.e. “New York City” or “Salt Lake City”. Zip code is considered one word. When using Internet or email addresses count as three words each. Telephone numbers with area codes are considered one word. No charge for normal punctuation. |
2008
issues |
ad
closing |
materials
due |
mail date |
jan/feb |
11/1/07 |
11/15/07 |
12/19/07 |
mar/apr |
1/2/08 |
1/15/08 |
2/18/08 |
may/june/jul |
3/3/08 |
3/14/08 |
4/21/08 |
aug/sept |
6/2/08 |
6/13/08 |
7/18/08 |
oct/nov/dec |
8/1/08 |
8/15/08 |
9/17/08 |
ad sizes |
|
1/3 page v |
2 x 9-3/8 |
1/3 page h |
4-1/8 x 4-1/2 |
1/6 page v |
2 x 4-1/2 |
1/6 page h |
4-1/8 x 2-1/4 |
1/12 page |
2 x 2-1/4 |
1 inch |
2 x 1 minimum ad size = 1-inch
available in 1/4-inch increments over 1-inch |
classified ad style
All advertisements are set uniformly. They are set solid with the lead words set in bold caps. Email, web addresses, and phone numbers are set in bold. Abnormal capitalization, type variations, illustrations, special line breaks, and borders are not permitted.
display specifications
File types accepted: Adobe Photoshop, Adobe Illustrator Version 8, 9 or 10 (when sending EPS files, save all text as outlines). High resolution PDF file (distilled through Acrobat Distiller with fonts embedded). QuarkXpress Versions 4 thru 6 with all resource files (logo, graphics) and screen/printer fonts (postscript fonts only, no true-type fonts) included. Color images in CMYK mode only (do not send RGB), 300 dpi resolution, saved as PDF, Tiff or EPS.
Send ads via email to: production@rja-ads.com with a copy to your sales account representative indicating the publication in which the ad is being placed in the subject line or send on disk. FTP site information is available upon request. If sending a file type other than a Tiff or PDF, please send a PDF for proofing purposes or fax a copy of the ad to: 727-445-9380 (clearly stating which magazine you are working with). Reproduction quality is at the advertiser's risk if requirements are not met.
|
