| readers |
| all adults |
190,000 |
|
| men |
186,390 |
98% |
| women |
3,610 |
2% |
| readers per copy |
| all adults |
|
2 |
| household/family |
| married |
126,730 |
67% |
| Avg # in house
|
3 |
| housing |
| homeowners |
130,950 |
87% |
| home value |
| $250,000+ |
43,999 |
31% |
| $200,000+ |
58,535 |
44% |
| $150,000+ |
81,451 |
59% |
| average |
|
$213,000 |
|
| education |
| any college |
1,862,000 |
54% |
| household income |
| $125,000+ |
17,100 |
9.4% |
| $100,000+ |
31,200 |
17.3% |
| $75,000+ |
48,300 |
35% |
| average |
|
$73,500 |
| employment |
| employed |
98,700 |
59% |
| retired |
37,050 |
32% |
occupation* |
| managers/prof |
31,189 |
33% |
| tech/craftsman |
26,748 |
29% |
*Base: employed
|
| age |
| 25 to 34 |
11,210
|
5.9%
|
| 35 to 44 |
22,820 |
12%
|
| 45 to 54 |
46,360 |
24% |
| 55 to 64 |
61,750 |
33% |
| average |
|
53 |
| special interest* |
| own at least 1 modified vehicle
|
75%
|
| average number of modified vehicles
|
3
|
| average amount invested in modified vehicles
|
$23,000 |
| perform most/all vehicle maintenance themselves* |
86% |
| perform most/all vehicle modifications themselves* |
76% |
*Base: own at least one modified vehicle
|
