| readers |
| all adults |
150,000 |
|
| men |
144,000 |
96% |
| women |
6,000 |
4% |
| readers per copy |
| all adults |
|
2.3 |
| household/family |
| married |
99,150 |
66% |
| Avg # in house
|
3 |
| housing |
| homeowners |
130,950 |
87% |
| home value |
| $250,000+ |
43,999 |
34% |
| $200,000+ |
58,535 |
45% |
| $150,000+ |
81,451 |
62% |
| $100,000+ |
102,403 |
78% |
| average |
|
$248,000 |
|
occupation |
| managers/prof |
31,189 |
32% |
| tech/craftsman |
26,748 |
27% |
| education |
| any college |
1,862,000 |
39% |
| household income |
| $125,000+ |
17,100 |
11% |
| $100,000+ |
31,200 |
21% |
| $75,000+ |
48,300 |
32% |
| $50,000+ |
90,000 |
60% |
| $40,000+ |
108,450 |
72% |
| average |
|
$74,600 |
| employment |
| employed |
98,700 |
66% |
| retired |
37,050 |
25% |
|
| age |
| 25 to 34 |
10,200
|
7%
|
| 35 to 44 |
24,150 |
16%
|
| 45 to 54 |
43,500 |
29% |
| 55 to 64 |
44,550 |
30% |
| average |
|
51 |
| special interest* |
| own at least 1 modified vehicle
|
71%
|
| own 2+ modified vehicles
|
42%
|
| own 3+ modified vehicles
|
22% |
| invested $30,000+ in modified vehicles* |
38% |
| perform most/all vehicle maintenance themselves* |
88% |
| perform most/all vehicle modifications themselves* |
|
*Base: own at least one modified vehicle
|
