1. Commission and Cash Discounts
• 15 percent to recognized agencies
• Net 30 days
• A finance charge of one and one-half percent (1.5%) per month will be assessed to all past due invoices.
2. General Rate Policy
Orders beyond three months at rates then prevailing. All verbal instructions regarding contracts or insertions must be confirmed in writing. Separate advertisements in the same issue count towards frequency discount. Advertisers may choose any 12-month period for frequency, notifying publisher on first insertion order when period is to start. Publisher shall have the right to hold advertiser and its agency jointly and severally liable for monies due and payable to publisher for advertising that advertiser or its agent ordered and that was published. Advertisers that do not fulfill a multiple-insertion contract will be short-rated.
3. Inserts
Prices and specifications are available upon request. All inserts must be approved by publisher before acceptance of insert. Publisher requires two dylux proofs be submitted for approval of mechanical and postal specifications.
4. Mail Order
A 20% discount is available to all mail order advertisers. Mail order advertising is determined as any products or services sold exclusively by mail. Specific terms required. Publisher reserves the right to determine if products or services qualify for mail order rates.
5. Classified Advertising
Rates and sizes available upon request.
6. Regional Advertising
Rates available upon request.
7. Split Runs
Regional closing one week prior to normal closing dates for: A/B splits, regional copy splits, copy tests, dealer listings, 50/50 and regional markets. Rates and availability for full-page units only, upon request.
8. Contract and Copy Regulations
Street Thunder reserves the right to decline or reject any advertising for any reason, at any time, without liability, even though previously acknowledged or accepted. Publisher will not extend credit for advertising orders, contracts or space reservations that claim sequential liability. All advertisements are accepted and published by the publisher on the representation that the advertiser and/or advertising agency are properly authorized to publish the entire contents and subject matter thereof. It is understood that the advertiser and/or advertising agency will indemnify and hold the publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such an advertisement. Publisher assumes no responsibility for insertion of incorrect key numbers or incorrect advertisement. Cancellations are not accepted after closing date. Covers are non-cancelable. Insertion orders for cover positions must be received one month before closing date.
9. Special Position
There is a 10% premium for advertisers requesting guaranteed positioning.
10. Mechanical Requirements
Printing: web offset, perfect bound, jog to foot
Trim Size: 7 3/4" x 10 1/2"
a) Standard Unit Size (in inches): see rate page for ad dimensions
b) Bleed Specifications: No charge for bleed. 1/8" bleed allowance on all four sides. Live matter must be kept 5/16" in from trim (7 3/4" x 10 1/2"). Full bleed is 8" x 10 3/4". Two-page spread bleed is 16" x 10 3/4”.
c) Preferred Format
Electronic: Approved software: PDF, PDFX-1A, Quark Xpress, Adobe Illustrator, Adobe Photoshop. Photographs and art in EPS or Tiff. Raster images should be 300 dpi @ 100%. Files must include all fonts for output. Files can be accepted on: DVD and CD-ROM. Must supply color proof . Transfer disks and their file names must be clearly labeled. All imported graphic links must be included on the disk and be properly linked/updated to the page. List all font families, including the fonts used in EPS or other imported graphic links.
Type of Proofs:
DDCP—Kodak Approval, Screen True Rite, Optronics Intelliproof
Ink Jet—SWOP Calibrated
Proofs
Four-Color: Maximum total density should not exceed 300% and only one color should be solid. The preferred density of any one color is 80%, maximum density is 95%.
Two or Three-Color: Maximum total density of two-color should not exceed 190%, three-color should not exceed 245%, and only one color should be solid. The preferred density of any one color is 80%, maximum density is 95%.
Black & White: Halftones (density of tone)—The shadow (darkest area) should be 95%. The highlight (lightest area) should be 3-5%. Spectral highlights (eg: light reflected on a shiny surface) should be 0%.
11. Send Materials/Questions to:
Susan Mayer, Production Coordinator
Street Thunder
12301 Whitewater Drive
Minnetonka, MN 55343
Phone: (952) 352-7589
Fax: (952) 936-9755
smayer@namginc.com
12. Additional Charges
Any additional work or changes on ad material will be billed at prevailing rates. Ad materials held for 13 months and destroyed unless otherwise specified.
