| readers
per issue |
| All Adults |
1,539,000 |
|
| Men |
1,169,000 |
76% |
| Women |
369,000 |
24% |
| readers
per copy |
| All Adults |
3.08 |
| Men |
2.34 |
| Women |
.74 |
| housing |
| Homeowners |
1,076,000 |
70% |
| home
value (if owned) |
| $250,000+ |
541,000 |
35% |
| $200,000+ |
676,000 |
44% |
| $150,000+ |
848,000 |
55% |
| $125,000+ |
923,000 |
60% |
| Average |
$320,543 |
|
|
| occupation
(respondent) |
| Managers/Prof |
401,000 |
26% |
| Sales/Office |
348,000 |
23% |
| Retired
|
154,000 |
10% |
| education
(respondent) |
| Any College |
960,000 |
62% |
| Grad Coll/Grad+ |
468,000 |
30% |
| household
income |
| $100,000+ |
536,000 |
35% |
| $75,000+ |
798,000 |
52% |
| $60,000+ |
959,000 |
62% |
| $50,000+ |
1,123,000 |
73% |
| $40,000+ |
1,189,000 |
77% |
| Average |
$90,580 |
|
| age
(respondent) |
| 25 to 34 |
316,000 |
21% |
| 35 to 44 |
384,000 |
25% |
| 45 to 54 |
312,000 |
20% |
| 55 to 64 |
197,000 |
13% |
| Average |
43 |
|
|
| household/family
|
| Married |
901,000 |
59%
|
| One Child |
231,000 |
15% |
| Two Children |
269,000 |
17% |
| Three or More |
97,000 |
6% |
| golf
interest * |
| played golfed 25+ rds last 12 mos.
|
63% |
| avg rds played last 12 mos. |
46 |
| play golf weekly year round |
44% |
| maintain a handicap |
64% |
| # different courses played last 12 mos.** |
9 |
| play golf on any trip*** |
77% |
| bought clubs last 12 mos. |
64% |
| plan to buy clubs next 12 mos. |
57% |
| bought golf shoes last 12 mos. |
54% |
own a home on or near a golf course
|
56% |
*2006 Subscriber Study MRI Market
Solutions
**Base: Those who golfed last 12 mos.
***Base: Those who took trips last 12 mos.
| county
size |
| a county |
705,000 |
46% |
| b county |
531,000 |
35% |
| c county |
214,000 |
14% |
| d county |
88,000 |
6% |
|
