| readers |
| all adults |
1,251,000 |
|
| men |
838,000 |
67% |
| women |
413,000 |
33% |
| readers
per copy |
| All Adults |
4.55 |
| housing |
| Homeowners |
972,000 |
77.7% |
| home
value (if owned) |
| $200,000+ |
660,000 |
52.8% |
| $150,000+ |
783,000 |
62.6% |
| $125,000+ |
833,000 |
66.6% |
| $100,000+ |
890,000 |
71.1% |
| median |
$288,741 |
|
| employment
status |
| employed |
780,000 |
62.4% |
| retired |
322,000 |
25.7% |
| occupation
(respondent) |
| Managers/Prof |
456,000 |
36.5% |
| Sales/Office |
148,000 |
11.8% |
|
| education
(respondent) |
| Any College |
1,002,000 |
80.1% |
| Grad Coll/Grad+ |
665,000 |
53.2% |
| household
income |
| $200,000+ |
89,000 |
7.1% |
| $150,000+ |
184,000 |
14.7% |
| $100,000+ |
404,000 |
32.3% |
| $75,000+ |
656,000 |
52.4% |
| $60,000+ |
779,000 |
62.3% |
| median |
$78,027 |
|
| age
(respondent) |
| 25 to 34 |
115,000 |
9.2% |
| 35 to 44 |
157,000 |
12.5% |
| 45 to 54 |
320,000 |
25.6% |
| 55 to 64 |
302,000 |
24.1% |
| median |
54 |
|
| household/family
|
| Married |
849.000 |
67.9%
|
| One Child |
130,000 |
10.4% |
| Two Children |
131,000 |
10.5% |
| Three or More |
72,000 |
5.8% |
|
special
interest
(last 12 months) * |
index |
| traveled to historic site/place/event
| 55.6%
| n/a |
avg. # of historic
sites/places/
events visited
|
5.1 |
n/a |
| stayed at hotel/motel |
65.9% |
161 |
| traveled (overnight trip) by car**
|
90.4% |
137 |
| avg. amount spent on domestic travel**
|
$2,300 |
144 |
| participate in "civic" activity
|
72.4% |
198 |
| Influential (MRI definition) |
27.6% |
321 |
*2007 Subscriber Study, MRI Market Solutions
**Based on those who took an overnight trip last 12 months
| county
size |
| a county |
587,000 |
46.9% |
| b county |
385,000 |
30.8% |
| c county |
147,000 |
11.8% |
| d county |
133,000 |
10.6% |
|
