| readers |
| all adults |
1,059,000 |
|
| men |
752,000 |
71% |
| women |
307,000 |
29% |
| readers
per copy |
| All Adults |
4.24 |
| housing |
| Homeowners |
824,000 |
77.8% |
| home
value (if owned) |
| $250,000+ |
567,000 |
53.5% |
| $200,000+ |
683,000 |
64.5% |
| $150,000+ |
723,000 |
68.3% |
| $125,000+ |
761,000 |
71.9% |
| median |
$283,824 |
|
| employment
status |
| employed |
643,000 |
60.7% |
| retired |
276,000 |
26.1% |
| occupation
(respondent) |
| Managers/Prof |
375,000 |
35.4% |
| Sales/Office |
118,000 |
11.1% |
|
| education
(respondent) |
| Any College |
882,000 |
83.3% |
| Grad Coll/Grad+ |
553,000 |
52.2% |
| household
income |
| $200,000+ |
92,000 |
8.7% |
| $150,000+ |
173,000 |
16.3% |
| $100,000+ |
359,000 |
33.9% |
| $75,000+ |
517,000 |
48.8% |
| $60,000+ |
622,000 |
58.7% |
| median |
$73,216 |
|
| age
(respondent) |
| 25 to 34 |
83,000 |
7.8% |
| 35 to 44 |
120,000 |
11.3% |
| 45 to 54 |
318,000 |
30% |
| 55 to 64 |
245,000 |
23.1% |
| median |
54 |
|
| household/family
|
| Married |
728.000 |
68.7%
|
| One Child |
116,000 |
11% |
| Two Children |
110,000 |
10.4% |
| Three or More |
63,000 |
5.9% |
|
special
interest
(last 12 months) * |
index |
| traveled to historic site/place/event
| 55.6%
| n/a |
avg. # of historic
sites/places/
events visited
|
5.1 |
n/a |
| stayed at hotel/motel |
65.9% |
161 |
| traveled (overnight trip) by car
|
90.4% |
137 |
avg. amount
spent on travel
|
$2,300 |
144 |
| participate in "civic" activity
|
72.4% |
198 |
| Influentials (MRI definition) |
27.6% |
58% |
*2007 Subscriber Study, MRI Market Solutions
| county
size |
| a county |
496,000 |
46.8% |
| b county |
316,000 |
29.8% |
| c county |
144,000 |
13.6% |
| d county |
103,000 |
9.7% |
|
