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regional ad rates

northern — 374,504 rate base
4 color
1 time
3 times
6 times
1 page
$18,895 $18,330 $17,760
2/3 page
$15,115 $14,665 $14,210
1/2 page
$12,280 $11,915 $11,545
1/3 page
$10,390 $10,080 $9,770
2 color
1 time
3 times
6 times
1 page
$15,215 $14,755 $14,300
2/3 page
$12,170 $11,805 $11,440
1/2 page
$9,890 $9,590 $9,295
1/3 page
$8,365 $8,115 $7,865
b/w
1 time
3 times
6 times
1 page
$12,945 $12,555 $12,165
2/3 page
$10,355 $10,045 $9,735
1/2 page
$8,415 $8,160 $7,910
1/3 page
$7,120 $6,905 $6,690

southern — 247,495 rate base
4 color
1 time
3 times
6 times
1 page
$12,990 $12,600 $12,210
2/3 page
$10,395 $10,080 $9,770
1/2 page
$8,445 $8,190 $7,940
1/3 page
$7,145 $6,930 $6,715
2 color
1 time
3 times
6 times
1 page
$10,460 $10,145 $9,830
2/3 page
$8,370 $8,115 $7,865
1/2 page
$6,800 $6,595 $6,390
1/3 page
$5,750 $5,580 $5,405
b/w
1 time
3 times
6 times
1 page
$8,900 $8,635 $8,365
2/3 page
$7,120 $6,905 $6,690
1/2 page
$5,785 $5,610 $5,435
1/3 page
$4,895 $4,750 $4,600

western — 132,823 rate base
4 color
1 time
3 times
6 times
1 page
$6,745 $6,540 $6,340
2/3 page
$5,395 $5,235 $5,070
1/2 page
$4,385 $4,250 $4,120
1/3 page
$3,710 $3,595 $3,485
2 color
1 time
3 times
6 times
1 page
$5,430 $5,265 $5,105
2/3 page
$4,345 $4,215 $4,085
1/2 page
$3,530 $3,425 $3,315
1/3 page
$2,985 $2,895 $2,805
b/w
1 time
3 times
6 times
1 page
$4,620 $4,480 $4,340
2/3 page
$3,695 $3,585 $3,475
1/2 page
$3,005 $2,910 $2,820
1/3 page
$2,540 $2,465 $2,390

issues
ad
close
materials due
feb/march
12/10/07
12/20/07
april/may
2/11/08
2/20/08
june/july
4/10/08
4/18/08
august
6/10/08
6/20/08
september
7/10/08
7/18/08
october
8/11/08
8/20/08
november
9/10/08
9/19/08
dec/jan
10/10/08
10/20/08

ad sizes
w x h
bleed
trim
spread
14-5/8 x 10
16 x 10-3/4
15-1/2 x 10-1/2
1 page
7 x 10
8 x 10-3/4
7-3/4 x 10-1/2
2/3 v
4-5/8 x 9-1/2
5-1/8 x 10-3/4
5 x 10-1/2
1/2 i
4-5/8 x 7
—
—
1/2 h
7 x 4-5/8
8 x 5-1/4
7-3/4 x 5-1/8
1/3 v
2-1/8 x 9-1/2
2-3/4 x 10-3/4
2-5/8 x 10-1/2
1/3 sq
4-5/8 x 4-5/8
—
—
1/6 v
2-1/8 x 5-5/8
—
—
1/6 h
4-5/8 x 2-1/4
—
—

h-horizontal   v-vertical   sq-square
 

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