| readers
per issue |
| All Adults |
5,064,000 |
|
| Men |
1,299,000 |
85% |
| Women |
766,000 |
15% |
| readers
per copy |
| All Adults |
6.82 |
| Men |
5.79 |
| Women |
1.03 |
| housing |
| Homeowners |
3,673,000 |
73% |
| home
value (if owned) |
| $200,000+ |
1,212,000 |
24% |
| $150,000+ |
1,695,000 |
33% |
| $125,000+ |
1,991,000 |
39% |
| $100,000+ |
2,415,000 |
48% |
| Median |
$138,101 |
|
|
| occupation
(respondent) |
| Managers/Prof |
718,000 |
14% |
| Sales/Office |
471,000 |
9% |
| Constr/ Maintenance/
Nat'l Resources |
978,000 |
19% |
| education
(respondent) |
| Any College |
1,856,000 |
37% |
| Grad Coll/Grad+ |
526,000 |
10% |
| household
income |
| $100,000+ |
759,000 |
15% |
| $75,000+ |
1,404,000 |
28% |
| $60,000+ |
2,034,000 |
40% |
| $50,000+ |
2,558,000 |
51% |
| $40,000+ |
3,087,000 |
61% |
| Median |
$50,492 |
|
| age
(respondent) |
| 25 to 34 |
1,035,000 |
20% |
| 35 to 44 |
1,388,000 |
27% |
| 45 to 54 |
1,003,000 |
20% |
| 55 to 64 |
559,000 |
11% |
| Median |
41 |
|
|
| household/family
|
| Married |
3,278.000 |
65%
|
| One Child |
937,000 |
19% |
| Two Children |
935,000 |
18% |
| Three or More |
626,000 |
12% |
| special
interest* |
| hunted in last 12 mo.
|
90% |
| own firearms/ muzzleloaders
|
97% |
| plan to purchase firearms/ muzzleloaders
|
24% |
| fished in last 12 mo. |
73% |
* 2007 Readex Custom Subscriber Study
| county
size |
| a county |
1,049,000 |
21% |
| b county |
1,232,000 |
24% |
| c county |
1,206,000 |
24% |
| d county |
1,577,000 |
31% |
|
