| readers
per issue |
| All Adults |
5,198,000 |
|
| Men |
4,372,000 |
84% |
| Women |
826,000 |
16% |
| readers
per copy |
| All Adults |
6.43 |
| Men |
5.41 |
Women |
1.02 |
| housing |
| Homeowners |
3,950,000 |
76% |
| home
value (if owned) |
| $250,000+ |
961,000 |
18% |
| $200,000+ |
1,296,000 |
25% |
| $150,000+ |
1,980,000 |
38% |
| $125,000+ |
2,424,000 |
47% |
| $100,000+ |
2,843,000 |
55% |
| Average |
$188,608 |
|
| occupation
(respondent) |
| Managers/Prof |
688,000 |
13% |
| Sales/Office |
540,000 |
10% |
Constr/Maintenance/
Nat'l Resources
|
892,000
| 17% |
| education
(respondent) |
| Any College |
2,074,000 |
40% |
| Bachelor's Degree+ |
547,000 |
11% |
| household
income |
| $100,000+ |
915,000 |
18% |
| $75,000+ |
1,534,000 |
30% |
| $60,000+ |
2,249,000 |
43% |
| $50,000+ |
2,824,000 |
54% |
| $40,000+ |
3,580,000 |
69% |
| Average |
$66,613 |
|
|
| age
(respondent) |
| 25 to 34 |
953,000 |
18% |
| 35 to 44 |
1,248,000 |
24% |
| 45 to 54 |
1,159,000 |
22% |
| 55 to 64 |
704,000 |
14% |
| Average |
43 |
|
| household/family |
| Married |
3,073.000 |
59% |
| One Child |
938,000 |
18% |
| Two Children |
763,000 |
15% |
| Three or More |
702,000 |
14% |
| special
interest* |
| Hunted in last 12 mo.
|
90% |
| Own firearms/ muzzleloaders
|
97% |
Plan to purchase firearms/ muzzleloaders |
24% |
| Fished in last 12 months |
73% |
* 2008 Readex Custom Subscriber Study
| county
size |
| a county |
1,042,000 |
20% |
| b county |
1,355,000 |
26% |
| c county |
1,265,000 |
24% |
| d county |
1,536,000 |
30% |
|
