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reader profile Source: MRI Doublebase 2009

readers per issue
All Adults
4,921,000
Men
4,144,000
84%
Women
777,000
16%

readers per copy
All Adults
7.93
Men
6.91
Women
1.01

housing
Homeowners
3,620,000
74%

home value (if owned)
$250,000+
1,093,000
22%
$200,000+
1,464,000
30%
$150,000+
1,988,000
40%
$125,000+
2,317,000
47%
$100,000+
2,666,000
54%
Median $166,963  
occupation (respondent)
Managers/Prof
789,000
16%
Sales/Office
567,000
12%
Constr/Maintenance/ Nat'l Resources
1,022,000
21%

education (respondent)
Any College
1,986,000
40%
Bachelor's Degree+
560,000
11%

household income
$100,000+
898,000
18%
$75,000+
1,550,000
31%
$60,000+
2,223,000
45%
$50,000+
2,812,000
57%
$40,000+
3,477,000
71%
Median
$55,961

age (respondent)
25 to 34
1,097,000
22%
35 to 44
1,170,000
24%
45 to 54
920,000
19%
55 to 64
651,000
13%
Median
41
household/family
Married
3,010.000
61%
One Child
995,000
20%
Two Children
768,000
16%
Three or More
640,000
13%

special interest*
Hunted in last 12 mo.
90%
Own firearms/ muzzleloaders
97%
Plan to purchase firearms/ muzzleloaders
24%
Fished in last 12 months
73%
* 2008 Readex Custom Subscriber Study

county size
a county
1,001,000
20%
b county
1,412,000
29%
c county
1,171,000
24%
d county
1,338,000
27%


 
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