| readers
per issue |
| All Adults |
4,921,000 |
|
| Men |
4,144,000 |
84% |
| Women |
777,000 |
16% |
| readers
per copy |
| All Adults |
7.93 |
| Men |
6.91 |
Women |
1.01 |
| housing |
| Homeowners |
3,620,000 |
74% |
| home
value (if owned) |
| $250,000+ |
1,093,000 |
22% |
| $200,000+ |
1,464,000 |
30% |
| $150,000+ |
1,988,000 |
40% |
| $125,000+ |
2,317,000 |
47% |
| $100,000+ |
2,666,000 |
54% |
| Median |
$166,963 |
|
|
| occupation
(respondent) |
| Managers/Prof |
789,000 |
16% |
| Sales/Office |
567,000 |
12% |
| Constr/Maintenance/
Nat'l Resources
|
1,022,000
|
21% |
| education
(respondent) |
| Any College |
1,986,000 |
40% |
| Bachelor's Degree+ |
560,000 |
11% |
| household
income |
| $100,000+ |
898,000 |
18% |
| $75,000+ |
1,550,000 |
31% |
| $60,000+ |
2,223,000 |
45% |
| $50,000+ |
2,812,000 |
57% |
| $40,000+ |
3,477,000 |
71% |
| Median |
$55,961 |
|
| age
(respondent) |
| 25 to 34 |
1,097,000 |
22% |
| 35 to 44 |
1,170,000 |
24% |
| 45 to 54 |
920,000 |
19% |
| 55 to 64 |
651,000 |
13% |
| Median |
41 |
|
|
| household/family |
| Married |
3,010.000 |
61% |
| One Child |
995,000 |
20% |
| Two Children |
768,000 |
16% |
| Three or More |
640,000 |
13% |
| special
interest* |
| Hunted in last 12 mo.
|
90% |
| Own firearms/ muzzleloaders
|
97% |
Plan to purchase firearms/ muzzleloaders |
24% |
| Fished in last 12 months |
73% |
* 2008 Readex Custom Subscriber Study
| county
size |
| a county |
1,001,000 |
20% |
| b county |
1,412,000 |
29% |
| c county |
1,171,000 |
24% |
| d county |
1,338,000 |
27% |
|
