home


reader profile Source: MRI Doublebase 2007

readers per issue
All Adults
5,064,000
Men
1,299,000
85%
Women
766,000
15%

readers per copy
All Adults
6.82
Men
5.79
Women
1.03

housing
Homeowners
3,673,000
73%

home value (if owned)
$200,000+
1,212,000
24%
$150,000+
1,695,000
33%
$125,000+
1,991,000
39%
$100,000+
2,415,000
48%
Median $138,101
occupation (respondent)
Managers/Prof
718,000
14%
Sales/Office
471,000
9%
Constr/ Maintenance/ Nat'l Resources
978,000
19%

education (respondent)
Any College
1,856,000
37%
Grad Coll/Grad+
526,000
10%

household income
$100,000+
759,000
15%
$75,000+
1,404,000
28%
$60,000+
2,034,000
40%
$50,000+
2,558,000
51%
$40,000+
3,087,000
61%
Median
$50,492

age (respondent)
25 to 34
1,035,000
20%
35 to 44
1,388,000
27%
45 to 54
1,003,000
20%
55 to 64
559,000
11%
Median
41
household/family
Married
3,278.000
65%
One Child
937,000
19%
Two Children
935,000
18%
Three or More
626,000
12%

special interest*
hunted in last 12 mo.
90%
own firearms/ muzzleloaders
97%
plan to purchase firearms/ muzzleloaders
24%
fished in last 12 mo.
73%
* 2007 Readex Custom Subscriber Study

county size
a county
1,049,000
21%
b county
1,232,000
24%
c county
1,206,000
24%
d county
1,577,000
31%


 

Copyright ® 2007 North American Membership Group, Inc.  Contact Us