| readers |
| all adults |
4,686,000 |
|
| women |
3,174,000 |
68% |
| men |
1,512,000 |
32% |
| readers
per copy |
| All Adults |
7.39 |
| Men |
5.01 |
| Women |
2.39 |
| housing |
| Homeowners |
3,568,000 |
76% |
| home
value (if owned) |
| $250,000+ |
1,256,000 |
27% |
| $200,000+ |
1,511,000 |
32% |
| $150,000+ |
1,891,000 |
40% |
| $125,000+ |
2,186,000 |
47% |
| Average |
$235,043 |
|
|
| occupation
(respondent) |
| Managers/Prof |
909,000 |
19% |
| Sales/Office |
649,000 |
14% |
| Constr/ Maintenance/
Nat'l Resources |
243,000 |
5% |
| education
(respondent) |
| Any College |
2,150,000 |
46% |
| Grad Coll/Grad+ |
819,000 |
17% |
| household
income |
| $100,000+ |
623,000 |
13% |
| $75,000+ |
1,114,000 |
24% |
| $60,000+ |
1,609,000 |
34% |
| $50,000+ |
2,061,000 |
44% |
| $40,000+ |
2,605,000 |
56% |
| Average |
$56,045 |
|
| age
(respondent) |
| 25 to 34 |
506,000 |
11% |
| 35 to 44 |
840,000 |
18% |
| 45 to 54 |
1,260,000 |
27% |
| 55 to 64 |
1,109,000 |
24% |
| Average |
51 |
|
|
| household/family
|
| Married |
2,865.000 |
61%
|
| One Child |
825,000 |
18% |
| Two Children |
518,000 |
11% |
| Three or More |
431,000 |
9% |
| gardening
interest* |
| garden size 250+ sq. ft.
|
54% |
| average days spent gardening
|
146 |
| average spent on lawn & garden maintenance
|
$636 |
*2005 Subscriber Study, MRI Market Solutions
| county size |
| a county |
1,675,000 |
36% |
| b county |
1,332,000 |
28% |
| c county |
680,000 |
15% |
| d county |
1,000,000 |
21% |
|
