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regional ad rates

Effective with the March 2010 issue

northern — 239,322 rate base
4 color
1 time
3 times
6 times
1 page
$16,555
$16,055
$15,560
2/3 page
$14,070
$13,645
$13,225
1/2 page
$10,925
$10,600
$10,270
1/3 page
$8,280
$8,030
$7,780
2 color
1 time
3 times
6 times
1 page
$14,545
$14,110
$13,670
2/3 page
$12,365
$11,995
$11,625
1/2 page
$9,600
$9,315
$9,025
1/3 page
$7,275
$7,055
$6,840
b/w
1 time
3 times
6 times
1 page
$12,735
$12,350
$11,970
2/3 page
$10,825
$10,500
$10,175
1/2 page
$8,405
$8,155
$7,900
1/3 page
$6,370
$6,175
$5,985

southern — 173,758 rate base
4 color
1 time
3 times
6 times
1 page
$12,020
$11,660
$11,295
2/3 page
$10,215
$9,910
$9,600
1/2 page
$7,935
$7,695
$7,455
1/3 page
$6,010
$5,830
$5,650
2 color
1 time
3 times
6 times
1 page
$10,560
$10,245
$9,925
2/3 page
$8,975
$8,705
$8,440
1/2 page
$6,970
$6,760
$6,555
1/3 page
$5,280
$5,120
$4,965
b/w
1 time
3 times
6 times
1 page
$9,245
$8,965
$8,690
2/3 page
$7,860
$7,625
$7,385
1/2 page
$6,100
$5,920
$5,735
1/3 page
$4,625
$4,485
$4,345

western — 86,920 rate base
4 color
1 time
3 times
6 times
1 page
$6,010
$5,830
$5,650
2/3 page
$5,110
$4,955
$4,805
1/2 page
$3,970
$3,850
$3,730
1/3 page
$3,005
$2,915
$2,825
2 color
1 time
3 times
6 times
1 page
$5,285
$5,125
$4,965
2/3 page
$4,490
$4,355
$4,220
1/2 page
$3,485
$3,385
$3,280
1/3 page
$2,640
$2,560
$2,485
b/w
1 time
3 times
6 times
1 page
$4,625
$4,485
$4,350
2/3 page
$3,930
$3,815
$3,695
1/2 page
$3,050
$2,960
$2,870
1/3 page
$2,315
$2,245
$2,175






issues
ad close
materials due
february
12/10/09
12/21/09
march
 1/11/10 1/20/10
april
 2/10/10 2/22/10
may/june
 3/10/10 3/22/10
july/aug/sept
 5/10/10 5/20/10
oct/nov
 8/10/10 8/20/10
dec/jan
 10/11/10 10/20/10


ad sizes
live (safety)
bleed
trim
spread
14-5/8 x 10
16 x 10-3/4
15-1/2 x 10-1/2
full page
7 x 10
8 x 10-3/4
7-3/4 x 10-1/2
2/3 v
4-5/8 x 9-1/2
5-1/8 x 10-3/4
5 x 10-1/2
1/2 i
4-5/8 x 7
—
—
1/2 h
7 x 4-5/8
8 x 5-1/4
7-3/4 x 5-1/8
1/3 v
2-1/8 x 9-1/2
2-3/4 x 10-3/4
2-5/8 x 10-1/2
1/3 sq
4-5/8 x 4-5/8
—
—
1/6 v
2-1/8 x 4-5/8
—
—
1/6 h
4-5/8 x 2-1/4
—
—

h-horizontal   v-vertical   sq-square
 
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