| readers
per issue |
| All Adults |
3,344,000 |
|
| Men |
2,891,000 |
86% |
| Women |
453,000 |
14% |
| readers
per copy |
| All Adults |
7.24 |
| Men |
6.26 |
Women |
0.98 |
| housing |
| Homeowners |
2,143,000 |
64% |
| home
value (if owned) |
| $250,000+ |
622,000 |
19% |
| $200,000+ |
772,000 |
23% |
| $150,000+ |
1,072,000 |
32% |
| $125,000+ |
1,282,000 |
38% |
| $100,000+ |
1,532,000 |
46% |
| Median |
$150,059 |
|
|
| occupation
(respondent) |
| Managers/Prof |
343,000 |
10% |
| Sales/Office |
298,000 |
9% |
| Constr/Maintenance/
Nat'l Resources
|
630,000 |
19% |
| education
(respondent) |
| Any College |
1,018,000 |
30% |
| Bachelor's Degree + |
251,000 |
8% |
| household
income |
| $100,000+ |
462,000 |
14% |
| $75,000+ |
856,000 |
26% |
| $60,000+ |
1,329,000 |
40% |
| $50,000+ |
1,615,000 |
48% |
| $40,000+ |
1,986,000 |
59% |
| Median |
$47,836 |
|
| age
(respondent) |
| 25 to 34 |
587,000 |
18% |
| 35 to 44 |
736,000 |
22% |
| 45 to 54 |
812,000 |
24% |
| 55 to 64 |
452,000 |
14% |
| Median |
44 |
|
|
| household/family |
| Married |
1,759.000 |
53% |
| One Child |
626,000 |
19% |
| Two Children |
477,000 |
14% |
| Three or More |
329,000 |
10% |
| special
interest * |
| fished in last 12 mo.
|
96% |
| own a boat
|
68% |
| bought fishing rod/reel in last 24 months
|
82% |
| took overnight fishing trip in last 25 months |
57% |
hunted in last 12 months |
47% |
* 2007 Readex Custom Subscriber Study
| county
size |
| a county |
890,000 |
27% |
| b county |
1,041,000 |
31% |
| c county |
688,000 |
21% |
| d county |
726,000 |
22% |
|
