| readers
per issue |
| All Adults |
3,462,000 |
|
| Men |
2,921,000 |
84% |
| Women |
541,000 |
16% |
| readers
per copy |
| All Adults |
7.80 |
| Men |
6.58 |
| Women |
1.22 |
| housing |
| Homeowners |
2,308,000 |
67% |
| home
value (if owned) |
| $200,000+ |
776,000 |
22% |
| $150,000+ |
1,052,000 |
30% |
| $125,000+ |
1,245,000 |
36% |
| $100,000+ |
1,516,000 |
44% |
| Median |
$136,837 |
|
|
| occupation
(respondent) |
| Managers/Prof |
412,000 |
12% |
| Sales/Office |
318,000 |
9% |
| Constr/ Maintenance/
Nat'l Resources |
527,000 |
15% |
| education
(respondent) |
| Any College |
1,224,000 |
35% |
| Grad Coll/Grad+ |
265,000 |
8% |
| household
income |
| $100,000+ |
380,000 |
11% |
| $75,000+ |
871,000 |
25% |
| $60,000+ |
1,285,000 |
37% |
| $50,000+ |
1,608,000 |
46% |
| $40,000+ |
1,887,000 |
55% |
| Median |
$45,936 |
|
| age
(respondent) |
| 25 to 34 |
605,000 |
17% |
| 35 to 44 |
775,000 |
22% |
| 45 to 54 |
790,000 |
23% |
| 55 to 64 |
576,000 |
17% |
| Median |
44 |
|
|
| household/family
|
| Married |
2,007.000 |
58%
|
| One Child |
519,000 |
15% |
| Two Children |
644,000 |
19% |
| Three or More |
391,000 |
11% |
| special
interest * |
| fished in last 12 mo.
|
96% |
| own a boat
|
68% |
| bought fishing rod/reel in last 24 months
|
82% |
| took overnight fishing trip in last 25 months |
57% |
hunted in last 12 months |
47% |
* 2007 Readex Custom Subscriber Study
| county
size |
| a county |
928,000 |
27% |
| b county |
1,048,000 |
30% |
| c county |
562,000 |
16% |
| d county |
924,000 |
27% |
|
