| readers
per issue |
| All Adults |
3,284,000 |
|
| Men |
2,791,000 |
85% |
| Women |
493,000 |
15% |
| readers
per copy |
| All Adults |
7.14 |
| Men |
6.07 |
Women |
1.07 |
| housing |
| Homeowners |
2,236,000 |
68% |
| home
value (if owned) |
| $250,000+ |
567,000 |
17% |
| $200,000+ |
764,000 |
23% |
| $150,000+ |
1234,000 |
38% |
| $125,000+ |
1,468,000 |
44% |
| $100,000+ |
1,667,000 |
51% |
| Average |
$198,958 |
|
| occupation
(respondent) |
| Managers/Prof |
323,000 |
10% |
| Sales/Office |
254,000 |
8% |
| Constr/Maintenance/
Nat'l Resources
|
520,000 |
16% |
| education
(respondent) |
| Any College |
1,115,000 |
34% |
| Bachelor's Degree + |
281,000 |
9% |
|
| household
income |
| $100,000+ |
534,000 |
16% |
| $75,000+ |
977,000 |
30% |
| $60,000+ |
1,378,000 |
42% |
| $50,000+ |
1,704,000 |
52% |
| $40,000+ |
2,079,000 |
63% |
| Average |
$64,522 |
|
| age
(respondent) |
| 25 to 34 |
451,000 |
14% |
| 35 to 44 |
707,000 |
22% |
| 45 to 54 |
939,000 |
29% |
| 55 to 64 |
474,000 |
14% |
| Average |
46 |
|
| household/family |
| Married |
1,917.000 |
58% |
| One Child |
552,000 |
17% |
| Two Children |
452,000 |
14% |
| Three or More |
243,000 |
7% |
| special
interest * |
| Fished in last 12 mo.
|
97% |
| Own a boat
|
70% |
| Bought fishing rod/reel in last 24 months
|
80% |
| Took overnight fishing trip in last 24 months |
61% |
Hunted in last 12 months |
51% |
* 2010 Subscriber Study, Readex
| county
size |
| a county |
962,000 |
29% |
| b county |
1,032,000 |
31% |
| c county |
609,000 |
18% |
| d county |
681,000 |
21% |
|
