| readers
per issue |
| All Adults |
2,140,000 |
|
| Men |
1,527,000 |
71% |
| Women |
613,000 |
29% |
| readers
per copy |
| All Adults |
2.36 |
| Men |
1.68 |
Women |
0.68 |
| housing |
| Homeowners |
1,651,000 |
77% |
| Single Family Home |
1,774,000 |
83% |
| Own more than 1 acre |
450,000 |
21% |
| home
value (if owned) |
| $250,000+ |
479,000 |
22% |
| $200,000+ |
652,000 |
30% |
| $150,000+ |
966,000 |
45% |
| $125,000+ |
1,112,000 |
52% |
| Median |
$172,411 |
|
| occupation
(respondent) |
| Managers/Prof |
454,000 |
18% |
| Sales/Office |
424,000 |
10% |
Constr/ Maintenance/
Nat'l Resources
|
472,000 |
17% |
| education
(respondent) |
| Any College |
1,341,000 |
52% |
| Bachelor's Degree + |
489,000 |
17% |
|
| household
income |
| $100,000+ |
480,000 |
22% |
| $75,000+ |
798,000 |
37% |
| $60,000+ |
1,032,000 |
48% |
| $50,000+ |
1,280,000 |
60% |
| $40,000+ |
1,542,000 |
72% |
| Median |
$58,485 |
|
| age
(respondent) |
| 25 to 34 |
267,000 |
12% |
| 35 to 44 |
398,000 |
19% |
| 45 to 54 |
609,000 |
28% |
| 55 to 64 |
347,000 |
16% |
| Median |
49 |
|
| household/family |
| Married |
1,501,000 |
70% |
| One Child |
359,000 |
17% |
| Two Children |
204,000 |
10% |
| Three or More |
184,000 |
9% |
| special
interest* |
|
Index |
|
| Woodworked last 12 mos. |
1360 |
65% |
Remodeling last 12 mos. |
367 |
81% |
| Bought Paint/Stain last 12 mos. |
237 |
76% |
| Avg. # gallons of paint/stain purchased |
149 |
Qty -10 |
*2007 Subscriber Study,
MRI Market Solutions
| county
size |
| A County |
699,000 |
33% |
| B County |
602,000 |
28% |
| C County |
367,000 |
17% |
| D County |
471,000 |
22% |
|
