| readers
per issue |
| All Adults |
2,654,000 |
|
| Men |
1,901,000 |
72% |
| Women |
753,000 |
28% |
| readers
per copy |
| All Adults |
2.70 |
| Men |
1.93 |
Women |
0.76 |
| housing |
| Homeowners |
2,012,000 |
76% |
| Single Family Home |
1,774,000 |
67% |
| Own more than 1 acre |
450,000 |
17% |
| home
value (if owned) |
| $250,000+ |
690,000 |
26% |
| $200,000+ |
873,000 |
33% |
| $150,000+ |
1,124,000 |
42% |
| $125,000+ |
1,367,000 |
52% |
| Median |
$173,452 |
|
|
| occupation
(respondent) |
| Managers/Prof |
454,000 |
17% |
| Sales/Office |
424,000 |
16% |
| Constr/ Maintenance/
Nat'l Resources
|
472,000 |
18% |
| education
(respondent) |
| Any College |
1,341,000 |
51% |
| Bachelor's Degree + |
489,000 |
18% |
| household
income |
| $100,000+ |
524,000 |
20% |
| $75,000+ |
903,000 |
34% |
| $60,000+ |
1,275,000 |
48% |
| $50,000+ |
1,517,000 |
57% |
| $40,000+ |
1,788,000 |
67% |
| Median |
$57,868 |
|
| age
(respondent) |
| 25 to 34 |
311,000 |
12% |
| 35 to 44 |
483,000 |
18% |
| 45 to 54 |
812,000 |
31% |
| 55 to 64 |
429,000 |
16% |
| Median |
49 |
|
|
| household/family |
| Married |
1,816000 |
68% |
| One Child |
469,000 |
18% |
| Two Children |
290,000 |
11% |
| Three or More |
248,000 |
9% |
| special
interest* |
|
Index |
|
| Woodworked last 12 mos. |
1360 |
65% |
Remodeling last 12 mos. |
367 |
81% |
| Bought Paint/Stain last 12 mos. |
237 |
76% |
| Avg. # gallons of paint/stain purchased |
149 |
Qty -10 |
*2007 Subscriber Study,
MRI Market Solutions
| county
size |
| A County |
820,000 |
31% |
| B County |
908,000 |
34% |
| C County |
401,000 |
15% |
| D County |
525,000 |
20% |
|
