| readers
per issue |
| All Adults |
2,748,000 |
|
| Men |
1,943,000 |
71% |
| Women |
805,000 |
29% |
| readers
per copy |
| All Adults |
3.01 |
| Men |
2.13 |
| Women |
0.88 |
| housing |
| Homeowners |
2,085,000 |
76% |
| Single Family Home |
1,895,000 |
69% |
| Own more than 1 acre |
605,000 |
22% |
| home
value (if owned) |
| $200,000+ |
860,000 |
31% |
| $150,000+ |
1,102,000 |
40% |
| $125,000+ |
1,365,000 |
50% |
| $100,000+ |
1,618,000 |
59% |
| Median |
$162,308 |
|
|
| occupation
(respondent) |
| Managers/Prof |
613,000 |
22% |
| Sales/Office |
371,000 |
14% |
| Constr/ Maintenance/
Nat'l Resources
|
443,000 |
16% |
| education
(respondent) |
| Any College |
1,350,000 |
49% |
| Grad Coll/Grad+ |
547,000 |
20% |
| household
income |
| $100,000+ |
562,000 |
20% |
| $75,000+ |
964,000 |
35% |
| $60,000+ |
1,266,000 |
46% |
| $50,000+ |
1,565,000 |
57% |
| $40,000+ |
1,797,000 |
65% |
| Median |
$56,386 |
|
| age
(respondent) |
| 25 to 34 |
409,000 |
15% |
| 35 to 44 |
787,000 |
29% |
| 45 to 54 |
601,000 |
22% |
| 55 to 64 |
461,000 |
17% |
| Median |
45 |
|
|
| household/family
|
| Married |
1,854.000 |
67%
|
| One Child |
474,000 |
17% |
| Two Children |
477,000 |
17% |
| Three or More |
249,000 |
9% |
| county
size |
| A County |
950,000 |
35% |
| B County |
817,000 |
30% |
| C County |
378,000 |
14% |
| D County |
603,000 |
22% |
| MRI
Spring 2007 |
| Total Audience |
2,838,000 |
| Readers per Copy |
3.04 |
| Men |
71% |
| Median Home Value |
$196,639 |
| Median Income |
$62,779 |
| Median Age |
45 |
|
