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reader profile Source: MRI Doublebase 2009

readers per issue
All Adults
2,654,000
Men
1,901,000
72%
Women
753,000
28%

readers per copy
All Adults
2.70
Men
1.93
Women
0.76

housing
Homeowners 2,012,000
76%
Single Family Home
1,774,000
67%
Own more than 1 acre
450,000
17%

home value (if owned)
$250,000+
690,000
26%
$200,000+
873,000
33%
$150,000+
1,124,000
42%
$125,000+ 1,367,000
52%
Median $173,452
occupation (respondent)
Managers/Prof
454,000
17%
Sales/Office
424,000
16%
Constr/ Maintenance/ Nat'l Resources
472,000
18%

education (respondent)
Any College 1,341,000
51%
Bachelor's Degree +
489,000
18%

household income
$100,000+
524,000
20%
$75,000+
903,000
34%
$60,000+ 1,275,000
48%
$50,000+
1,517,000
57%
$40,000+
1,788,000
67%
Median
$57,868

age (respondent)
25 to 34
311,000
12%
35 to 44
483,000
18%
45 to 54
812,000
31%
55 to 64
429,000
16%
Median
49
household/family
Married 1,816000
68%
One Child
469,000
18%
Two Children
290,000
11%
Three or More
248,000
9%

special interest*
 
Index
Woodworked last 12 mos. 1360
65%
Remodeling last 12 mos.
367
81%
Bought Paint/Stain last 12 mos.
237
76%
Avg. # gallons of paint/stain purchased
149
Qty -10
*2007 Subscriber Study,
MRI Market Solutions


county size
A County 820,000
31%
B County
908,000
34%
C County
401,000
15%
D County
525,000
20%

 
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