Innovation Awards
HANDY readers are looking for the “next best thing” when it comes to their tools and home improvement products. They rely on us to provide them with the latest and greatest in product development. Recognized in the pages of HANDY, we offer you the unique opportunity to leverage the power of the Innovation Awards for your advertising message. Continuity series begins with the February/March 2009 issue and continues through the year, featuring Innovation Award nominees in the following general categories: Lawn & Garden / OPE; Kitchen & Bath; Garage/Auto; Tools; Building Materials. Winners announced in the February/March 2010 issue.
Eco-Innovation: Companies Who Make A Difference
Special multi-sponsored informational section featuring companies who invest in the future of our world—companies that use sustainable materials or manufacture energy-saving products.
Webisode Series:
Build Your Own Deck
Paint/Stain/Finish
Kitchen Renovation
Bath Renovation
HANDY will create a custom DIY package centered around multiple webisodes, showing readers step-by-step how to complete a particular DIY project from start to finish. Program includes print and digital components.
Publisher’s Panel
HANDY has recruited 300 active Handyman Club of America members to serve as our “finger on the pulse” of the DIY community in an exclusive panel. These members have committed to provide feedback (in survey form) on topics to be chosen by the publisher on a bi-monthly basis. HANDY will make a limited number of questions within each survey available to select advertisers to poll our panel with their own questions related to that month’s theme.
Product Testing and Official Seals of Approval
Your product can earn the coveted Member, Woodworker or Contractor seal of approval depending on your target audience. Nine out of 10 HANDY readers say they would be more likely to read an advertisement or to buy a product if the ad or the package featured one of the Handyman Club’s official seals of approval. For the cost of supplying and shipping the test products, you get unlimited use of the seal, a test report write-up in HANDY and on www.handymanclub.com, and all collected test questionnaires including full rights to the testers’ names and comments. Tests are expedited and product contributions are discounted for advertisers. No risk: If club members do not recommend the product, the test results are sent to the manufacturer and they are not published.
HANDY TOOLBOX Enewsletters
The Handyman Club of America “HANDY Toolbox” enewsletter delivers relevant and timely action items two to three times weekly through the e-mail inbox to our most avid DIYers, subscribers who have opted in to regularly receive the club’s latest recommendations for DIY news, tips, and insights, content that they can check out further on the web and will forward to their friends.
Official Product of the Handyman Club of America
The Handyman Club of America will consider naming a premium product the official choice of the club. For example, the Kawasaki Mule was the official utility vehicle of the Handyman Club of America for three years.
Free Magazine and Trial Handyman Club of America Memberships
Advertisers can be authorized to offer their customers a free issue of HANDY and a 30-day trial membership in the Handyman Club of America (including full access to the www.handymanclub.com website’s archived articles, bulletin board and sweepstakes).
Market Research
HANDY can conduct market research for advertisers via web polls and online surveys. This is a great way to get inside the minds of your target market, gaining invaluable information regarding your product. Whether you need seasonal purchase intent or brand awareness, we’ve got the answers.
Custom Publishing – Print, Photography, High-Definition Video
Through the archived magazine articles, books and videos it has produced since 1993, HANDY owns and controls a vast array of how-to content in the areas of remodeling, home maintenance, home repair, home improvement, landscaping, lawn care, woodworking, metalworking and painting. It also has the ability to develop new content for pamphlets, booklets, inserts, advertorials, websites and video clips.
SHOP@HANDY: Lead Generation
Reach members in-book and online simultaneously, effectively maximizing your response and making your marketing dollars go further in this program that is guaranteed to generate leads.
Market Seeding
HANDY Magazine can seed the market with new consumable DIY products to help advertisers reach influencers and jumpstart consumer demand.
