2009 Innovation Awards
HANDY readers are looking for the “next best thing” when it comes to their tools and home improvement products. They rely on us to provide them with the latest and greatest in product development. Recognized in the pages of HANDY, we offer you the unique opportunity to leverage the power of the Innovation Awards for your advertising message. Continuity series begins with the February/March 2009 issue and continues through the year, featuring Innovation Award contenders in the following general categories: Lawn & Garden / OPE; Kitchen & Bath; Garage/Auto; Tools; Building Materials. Winners announced in the February/March 2010 issue and at the International Builder Show.
The Green Guidebook: Companies Who Make A Difference
Let our readers know about how your company makes a “green” investment by participating in this informational special program that includes print, digital, enewsletters and a philanthropic connection.
Webisode Series: Build Your Own Deck
HANDY will create a custom DIY deck program that teaches our readers how to build their very own decks in seven easy sessions, hosted by the staff of HANDY that has more than 75 years of DIY experience among them. Program includes print and digital components.
Great Giveaway! – Sweepstakes Sponsorship & Lead Generation
Select premium advertisers can sponsor the sweepstakes and receive a free bonus page in HANDY for the cost of the prizes. Each sweepstakes is promoted in the magazine, on the www.handymanclub.com website and in up to 8 e-mail newsletters to HANDY subscribers. The average HANDY subscriber enters the sweepstakes online and sees the sponsor’s promotion 8 times. Depending on the advertising commitment, some sweepstakes also feature an opt-in question for more information that enables HANDY to share the name, mailing address and e-mail address of participants with the sponsor.
Product Testing and Official Seals of Approval
Your product can earn the coveted Member, Woodworker or Contractor seal of approval depending on your target audience. Nine out of 10 HANDY readers say they would be more likely to read an advertisement or to buy a product if the ad or the package featured one of the Handyman Club’s official seals of approval. For the cost of supplying and shipping the test products, you get unlimited use of the seal, a test report write-up in HANDY and on www.handymanclub.com, and all collected test questionnaires including full rights to the testers’ names and comments. Tests are expedited and product contributions are discounted for advertisers. No risk: If club members do not recommend the product, the test results are sent to the manufacturer and they are not published.
HANDY Enewsletters Sponsor a weekly Themed Enewsletter or enjoy the benefits of having exclusive ownership of a Dedicated Enewsletter that reaches 244,000 avid readers of HANDY. Weekly themes include: Woodworking, Automotive/OPE, Remodeling & Repair, and Tools & Building Materials and features how-to tips, product reviews, timely seasonal advice, sweepstakes and contest promotions, and advertising with measurable results.
Official Product of the Handyman Club of America
The Handyman Club of America will consider naming a premium product the official choice of the club. For example, the Kawasaki Mule was the official utility vehicle of the Handyman Club of America for three years, from 2004 through 2006.
Free Magazine and Trial Handyman Club of America Memberships
Advertisers can be authorized to offer their customers a free issue of HANDY and a 30-day trial membership in the Handyman Club of America (including full access to the www.handymanclub.com website’s archived articles, bulletin board and sweepstakes).
Market Research
HANDY can conduct market research for advertisers via web polls and online surveys. This is a great way to get inside the minds of your target market, gaining invaluable information regarding your product. Whether you need seasonal purchase intent or brand awareness, we’ve got the answers.
Custom Publishing – Print, Photography, High-Definition Video
Through the archived magazine articles, books and videos it has produced since 1993, HANDY owns and controls a vast array of how-to content in the areas of remodeling, home maintenance, home repair, home improvement, landscaping, lawn care, woodworking, metalworking and painting. It also has the ability to develop new content for pamphlets, booklets, inserts, advertorials, websites and video clips.
SHOP@HANDY: Lead Generation
Reach members in-book and online simultaneously, effectively maximizing your response and making your marketing dollars go further in this program that is guaranteed to generate leads.
Market Seeding
HANDY Magazine can seed the market with new consumable DIY products to help advertisers reach influencers and jumpstart consumer demand.
