HANDY Magazine display rates

display classified

endemic non-endemic automotive classified direct response

display ad insertion order classified ad insertion order

display ad rates 1,000,000 guaranteed rate base

4 color

1 time

3 times

6 times

9 times

12 times

1 page

$69,450

$67,365

$65,285

$63,200

$61,115

2/3 page

$55,560

$53,895

$52,225

$50,560

$48,895

1/2 page

$43,755

$42,440

$41,130

$39,815

$38,505

1/3 page

$33,105

$32,110

$31,120

$30,125

$29,130

1/4 page

$26,045

$25,260

$24,480

$23,700

$22,920

1/6 page

$17,940

$17,405

$16,865

$16,325

$15,790

2 color

1 time

3 times

6 times

9 times

12 times

1 page

$55,905

$54,230

$52,555

$50,875

$49,200

2/3 page

$44,725

$43,380

$42,040

$40,700

$39,355

1/2 page

$35,220

$34,165

$33,105

$32,050

$30,995

1/3 page

$26,650

$25,850

$25,050

$24,250

$23,450

1/4 page

$20,965

$20,335

$19,705

$19,080

$18,450

1/6 page

$14,440

$14,010

$13,575

$13,140

$12,710

b/w

1 time

3 times

6 times

9 times

12 times

1 page

$47,575

$46,145

$44,720

$43,290

$41,865

2/3 page

$38,060

$36,920

$35,775

$34,635

$33,495

1/2 page

$29,970

$29,075

$28,175

$27,275

$26,375

1/3 page

$22,675

$21,995

$21,315

$20,635

$19,955

1/4 page

$17,840

$17,305

$16,770

$16,235

$15,700

1/6 page

$12,290

$11,920

$11,555

$11,185

$10,815

covers

1 time

3 times

6 times

9 times

12 times

2nd cover

$76,395

$74,105

$71,810

$69,520

$67,230

3rd cover

$72,925

$70,735

$68,545

$66,360

$64,170

4th cover

$79,870

$77,470

$75,075

$72,680

$70,285

Center Spread

$159,735

$154,945

$150,150

$145,360

$140,565

ad sizes

w x h

bleed

trim

spread

14-5/8 x 10

16 x 10-3/4

15-1/2 x 10-1/2

full page

7 x 10

8 x 10-3/4

7-3/4 x 10-1/2

2/3 v

4-5/8 x 9-1/2

5-1/8 x 10-3/4

5 x 10-1/2

1/2 i

4-5/8 x 7

—

—

1/2 h

4-5/8 x 7

8 x 5-1/4

7-3/4 x 5-1/8

1/3 v

2-1/8 x 9-1/2

2-3/4 x 10-3/4

2-5/8 x 10-1/2

1/3 sq

4-5/8 x 4-5/8

—

—

1/4 page

3-1/2 x 4-5/8

—

—

1/6 v

2-1/8 x 4-5/8

—

—

1/6 h

4-5/8 x 2-1/4

—

—

h-horizontal v-vertical sq-square

issues

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materials due

mail date

jan/feb

12/5/07

12/20/07

1/22/07

march/april

1/10/08

1/18/08

2/18/08

may/june

3/10/08

3/20/08

4/17/08

july/aug

5/12/08

5/20/08

6/17/08

sept/oct

7/10/08

7/18/08

8/18/08

nov/dec

9/10/08

9/19/08

10/21/08

see ad sizes below

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