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display ad rates 750,000 guaranteed rate base, Effective January 2010

4 color
1 time
3 times
6 times
9 times
12 times
1 page
$57,435
$55,710
$53,990
$52,265
$50,545
2/3 page
$45,950
$44,570
$43,190
$41,815
$40,435
1/2 page
$36,185
$35,100
$34,015
$32,925
$31,840
1/3 page
$27,375
$26,555
$25,735
$24,915
$24,090
1/4 page
$21,540
$20,890
$20,245
$19,600
$18,955
1/6 page
$14,835
$14,390
$13,945
$13,500
$13,055

2 color
1 time
3 times
6 times
9 times
12 times
1 page
$46,235
$44,850
$43,460
$42,075
$40,685
2/3 page
$36,990
$35,880
$34,770
$33,660
$32,550
1/2 page
$29,130
$28,255
$27,380
$26,505
$25,635
1/3 page
$22,040
$21,380
$20,715
$20,055
$19,395
1/4 page
$17,340
$16,820
$16,300
$15,780
$15,260
1/6 page
$11,945
$11,585
$11,225
$10,870
$10,510

b/w
1 time
3 times
6 times
9 times
12 times
1 page
$39,345
$38,165
$36,980
$35,800
$34,620
2/3 page
$31,475
$30,530
$29,585
$28,645
$27,700
1/2 page
$24,785
$24,045
$23,300
$22,555
$21,815
1/3 page
$18,755
$18,190
$17,630
$17,065
$16,505
1/4 page
$14,755
$14,310
$13,870
$13,425
$12,985
1/6 page
$10,165
$9,860
$9,555
$9,250
$8,945

covers
1 time
3 times
6 times
9 times
12 times
2nd cover
$63,180
$61,285
$59,390
$57,490
$55,595
3rd cover
$60,305
$58,500
$56,690
$54,880
$53,070
4th cover
$66,050
$64,070
$62,085
$60,105
$58,125

ad sizes
live (safety)
bleed
trim
spread
14-5/8 x 10
16 x 10-3/4
15-1/2 x 10-1/2
full page
7 x 10
8 x 10-3/4
7-3/4 x 10-1/2
2/3 v
4-5/8 x 9-1/2
5-1/8 x 10-3/4
5 x 10-1/2
1/2 i
4-5/8 x 7
—
—
1/2 h
4-5/8 x 7
8 x 5-1/4
7-3/4 x 5-1/8
1/3 v
2-1/8 x 9-1/2
2-3/4 x 10-3/4
2-5/8 x 10-1/2
1/3 sq
4-5/8 x 4-5/8
—
—
1/4 page
3-1/2 x 4-5/8
—
—
1/6 v
2-1/8 x 4-5/8
—
—
1/6 h
4-5/8 x 2-1/4
—
—

h-horizontal   v-vertical   sq-square
issues
ad
close
materials due
mail date
feb/mar
12/10/09
12/21/09
2/2/10
april/may
2/10/10
2/22/10
3/26/10
june/july
4/12/10
4/20/10
5/26/10
aug/sept
6/10/10
6/22/10
7/27/10
oct/nov
8/10/10
8/20/10
9/27/10
dec/jan
10/11/10
10/20/10
11/24/10

see ad sizes below





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