| readers |
| all adults |
5,250,000 |
|
| women |
4,134,000 |
79% |
| men |
1,117,000 |
21% |
| readers
per copy |
| All Adults |
11.08 |
| Men |
8.72 |
| Women |
2.36 |
| housing |
| Homeowners |
3,066,000 |
58% |
| home
value (if owned) |
| $200,000+ |
1,355,000 |
26% |
| $150,000+ |
1,701,000 |
32% |
| $125,000+ |
1,921,000 |
37% |
| $100,000+ |
2,233,000 |
43% |
| Average |
$235,789 |
|
| occupation
(respondent) |
| Managers/Prof |
728,000 |
14% |
| Sales/Office |
731,000 |
14% |
| Constr/ Maintenance/
Nat'l Resources |
164,000 |
3% |
|
| education
(respondent) |
| Any College |
2,151,000 |
41% |
| Grad Coll/Grad+ |
639,000 |
12% |
| household
income |
| $100,000+ |
654,000 |
12% |
| $75,000+ |
1,158,000 |
22% |
| $60,000+ |
1,620,000 |
31% |
| $50,000+ |
2,098,000 |
40% |
| $40,000+ |
2,583,000 |
49% |
| Average |
$52,360 |
|
| age
(respondent) |
| 25 to 34 |
823,000 |
16% |
| 35 to 44 |
1,047,000 |
20% |
| 45 to 54 |
1,021,000 |
19% |
| 55 to 64 |
824,000 |
16% |
| Average |
45 |
|
| household/family
|
| Married |
2,598,000 |
49%
|
| One Child |
999,000 |
19% |
| Two Children |
912,000 |
17% |
| Three or More |
637,000 |
12% |
|
| cooking
interest* |
index |
| Prepared recipes from each
issue of Cooking Pleasures
|
80% |
n/a |
| Bought gas grill last
12 mos.
|
13% |
806 |
| Bought microwave oven last 12 mos. |
15% |
368 |
| Drank dinner/table wine
(6 mos) |
36% |
141 |
|
Average time spent preparing each
weekend/ weekday meal |
2.1 hrs
|
*2007 Subscriber Study,
MRI Market Solutions
| county
size |
| a county |
2,180,000 |
42% |
| b county |
1,582,000 |
30% |
| c county |
695,000 |
13% |
| d county |
794,000 |
15% |
|
