| readers |
| all adults |
4,560,000 |
|
| women |
3,313,000 |
73% |
| men |
1,247,000 |
27% |
| readers
per copy |
| All Adults |
9.14 |
| Men |
6.64 |
| Women |
2.50 |
| housing |
| Homeowners |
2,647,000 |
58% |
| home
value (if owned) |
| $250,000+ |
774,000 |
23% |
| $200,000+ |
1,000,000 |
22% |
| $150,000+ |
1,334,000 |
35% |
| $125,000+ |
1,574,000 |
42% |
| $100,000+ |
1,753,000 |
38% |
| Average |
$218,119 |
|
| occupation
(respondent) |
| Managers/Prof |
|
13% |
| Sales/Office |
|
13% |
| Constr/ Maintenance/
Nat'l Resources |
|
3% |
|
| education
(respondent) |
| Any College |
1,780,000 |
39% |
| Grad Coll/Grad+ |
513,000 |
11% |
| household
income |
| $100,000+ |
|
13% |
| $75,000+ |
1,080,000 |
24% |
| $60,000+ |
1,491,000 |
33% |
| $50,000+ |
1,794,000 |
39% |
| $40,000+ |
2,238,000 |
49% |
| Average |
$52,347 |
|
| age
(respondent) |
| 25 to 34 |
726,000 |
16% |
| 35 to 44 |
887,000 |
19% |
| 45 to 54 |
1,147,000 |
25% |
| 55 to 64 |
607,000 |
13% |
| Average |
47 |
|
| household/family
|
| Married |
2,108,000 |
46%
|
| One Child |
831,000 |
18% |
| Two Children |
606,000 |
13% |
| Three or More |
539,000 |
12% |
|
| cooking
interest* |
|
| Cook or Bake for fun
|
93% |
| Average prep time per meal
|
2.1 hrs |
Entertain friends or relatives
at home |
69% |
| Maintain a healthy diet
|
71% |
|
| Reader Involvement & Loyalty |
Regular Readers (read 3-4 of 4 issues)
|
87% |
Prepared recipes from each issue |
80% |
Took action based on magazine
|
93% |
|
|
Do not read Saveur |
98% |
Do not read Fine Cooking |
96% |
| Do not read Everyday Food |
94% |
Do not read Cuisine at Home |
93% |
Do not read Gourmet |
93% |
Do not read Bon Appetit |
92% |
Do not read Everyday with Rachel Ray |
89% |
*2007 Subscriber Study,
MRI Market Solutions
| county
size |
| a county |
1,727,000 |
38% |
| b county |
1,531,000 |
34% |
| c county |
578,000 |
13% |
| d county |
725,000 |
16% |
|
