In addition to display advertising, advertisers can create lasting relationships with our member-readers through the following programs that can only be found with Cooking Club.
Cook’s Giveaway!
Select premium advertisers can sponsor this sweepstakes and receive exposure in this highly rated section of Cooking Club. Each sweepstakes is promoted in the magazine (equivalent to 1/3 page) and on cookingclub.com. For the cost of the prizes the advertiser’s product is spotlighted with a 4 color photo, copy points, contact information and a web site listing.
Cooking & Baking School Class Sponsorship
The Cooking Club of America holds 10 cooking and 10 baking classes in 10 national markets at independent culinary stores in the late fall. To promote awareness of sponsor brands, Cooking Club provides opportunities for sponsors to participate on four different levels. Sponsors receive a minimum of 4.7 million total logo impressions through class enrollment and marketing efforts.
Recipe Contests
Advertisers can sponsor a Recipe Contest in which readers of Cooking Club are encouraged to create and submit recipes that call for sponsor product. Contests are announced in Cooking Club and can be promoted in Cooking Club’s monthly e-newsletter and on cookingclub.com. Recipes entered into the contest become the property of Cooking Club and the Sponsor of the contest.
Market Research
Cooking Club can conduct market research for advertisers via web polls and online surveys. This is a great way to get inside the minds of your target market, gaining valuable information regarding your product. From seasonal purchase intent to brand awareness, we’ve got the answers.
Sampling Opportunities
Cooking Club can saturate the market with consumer products to help advertisers reach influencers and jump-start consumer demand. Upon approval of the size, weight and value of the sample product Cooking Club can insert samples in to our member mailings. Advertisers are responsible for providing product samples and Cooking Club covers the cost of insertion, distribution and postage.
Product Testing & the Official Seal of Approval
Advertisers seeking product feedback, endorsement and exposure can participate in our product testing program and earn the coveted Kitchen Tested seal of approval. This program will differentiate your product at retail, justify premium pricing, validate product appeal to win distribution, seed the marketplace to create word of mouth buzz among influencers, and provide valuable in-magazine and online exposure.
CookingClub.com
The Cooking Club of America web site is the online destination for seasoned, passionate cooks. Filled with exclusive content, member interaction and cooking deals, the site delivers a solid enthusiast touch point. Advertising options including Home Page Take-Overs, custom ad units, and 100% advertising Share-Of-Voice (SOV) units to ensure your message is delivered with impact.
Food Now!
E-newsletter
The Cooking Club of America Food Now! e-newsletter delivers relevant and timely action items two to three times weekly through the e-mail inbox to our most avid foodies. Our subscribers have opted in to regularly receive the club’s latest recommendations for cooking news, tips, insights, and content that they can check out further on the web and forward on to their friends.
Dedicated E-newsletter
Food Now! dedicated e-newsletters are 150-word, self contained advertorials written by club editors, featuring products/services directly relevant to club members. These 100% advertiser owned e-newsletters are sent 1x-2x per week, and designed to be insider news that’s timely, relevant, credible and ultimately viral in nature.
Lead Generation
If you are looking to generate targeted inquires about your product or service, our lead generation program is what you want. Your offer will be presented on our member web site, cookingclub.com and all leads will be highly qualified as users only select the offers in which they are interested. You decide how long you want your offer to reside on the web site or how many leads you want to receive.
Integrated Retail Programs
Usher consumers through the decision-making process by capturing their attention when it counts. Our retail programs have the ability to influence the shopper at the point of decision, offering money saving opportunities, simplifying the shopping experience, and reinforcing confidence in purchase choices. Cooking Club has the tools to reach shoppers when they are most receptive to your message.
From the Pantry
Starting in 2009 every issue of Cooking Club will feature a full page dedicated to trusted advertisers and advertiser specific news. This page will include trusted brands and allow each to communicate directly with our members.
Simple Summer Gatherings: June/July Advertorial Section
Simple Summer Gatherings is a special marketing opportunity designed to connect our avid cooks with advertiser suggestions for menus and party plans that are simple-to-make and scalable for a gathering of any size. From graduation parties to backyard barbecues your advertorial can include fun summer flavors, creative and light menus, easy entertaining tips for the busy chef, wine pairings, or how to set the stage for an evening of simple, elegant, summery cuisine. Sponsors will also included in a sweepstakes/UPC-based incentive program.
Memories in the Making: Oct/Nov Advertorial Section
Memories in the Making is a unique marketing program designed to connect advertisers with our avid cooks and their families during the hectic holiday season. Memories in the Making encompasses the importance of creating meaningful family time, bringing the family together around the table and preserving those great moments. From menu suggestions to creating new family traditions, this advertorial will explore several opportunities for families to enjoy each other. Possible inclusions are cooking and baking ideas, menu suggestions, recipes, games, holiday decorating, scrapbooking and family traditions.
Holiday Cheer: Dec/Jan Advertorial Section
Holiday Cheer is a unique marketing program designed to connect advertisers with our avid cooks and their families during the hectic holiday season. Holiday Cheer will encompass all aspects of holiday entertaining, from treats to tinsel. Appearing in our December 2009/January 2010 issue, this advertorial will encourage readers to plan the perfect holiday party, offering them suggestions for a variety of party ideas. Possible inclusions are: menu suggestions, recipes, signature drinks, tabletop decorating, games and music selections. Sponsors will also be included in a sweepstakes/UPC-based incentive program.
2010 Holiday Gift Guide: Dec/Jan
We are pleased to announce that the Cooking Club 2010 Holiday Gift Guide will appear in
our December 2010/January 2011 issue. Here’s your opportunity to be part of an exclusive Gift
Guide that our members are sure to find helpful when making their holiday shopping lists. Participation in this Gift Guide also includes an online extension and lead generation program.
