| 2009
rate base 300,000 |
| women |
300,000 |
100% |
| readers
per copy |
| all adults
|
1.8 |
| housing |
| homeowners |
249,600 |
83% |
| home
value (if owned) |
| $150,000+ |
133,037 |
53% |
| $100,000+ |
182,707 |
73% |
| $75,000+ |
205,171 |
82% |
| average home value |
$199,000 |
|
| household/family
|
| married |
193,800 |
65%
|
| parent |
258,900 |
86% |
| grandparent |
195,500 |
57% |
| employment
status |
| employed |
140,400 |
47%
|
| retired |
91,500 |
31% |
| homemaker |
43,200 |
14% |
|
| household income |
| $100,000+ |
36,900 |
12.3% |
| $75,000+ |
75,900 |
25% |
| average hhi |
$57,400 |
|
| age |
| 25 to 34 |
23,100 |
8% |
| 35 to 44 |
33,900 |
11% |
| 45 to 54 |
77,400 |
26% |
| 55 to 64 |
83,100 |
28% |
| average age |
54 |
|
|
| special
interest |
| participate
in any craft projects, last 12 mos.
|
|
99%
|
sewing |
|
79% |
|
scrapbooking |
|
39% |
paper crafting |
|
64% |
|
yarn crafts |
|
58% |
needlework |
|
51% |
|
beading |
|
43% |
| average number of years
involved in crafting
|
29 |
| did interior home dec project in last
12 mos. |
|
78% |
|