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reader profile Source: 2008 Subscriber Study, Readex

2009 rate base 300,000
women
300,000
100%

readers per copy
all adults
1.8

housing
homeowners
249,600
83%

home value (if owned)
$150,000+
133,037
53%
$100,000+
182,707
73%
$75,000+
205,171
82%
average home value
$199,000

household/family
married
193,800
65%
parent
258,900
86%
grandparent
195,500
57%

employment status
employed
140,400
47%
retired
91,500
31%
homemaker
43,200
14%

household income
$100,000+
36,900
12.3%
$75,000+
75,900
25%
average hhi
$57,400

age
25 to 34
23,100
8%
35 to 44
33,900
11%
45 to 54
77,400
26%
55 to 64
83,100
28%
average age
54

special interest
participate in any craft projects, last 12 mos.
 
99%
sewing
 
79%
scrapbooking
 
39%
paper crafting
 
64%
yarn crafts
 
58%
needlework
 
51%
beading
 
43%
average number of years involved in crafting

29

did interior home dec project in last 12 mos.  
78%

 
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