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reader profile Source: 2006 Subscriber Study, Readex

2008 rate base 300,000
women
298,800
99.6%
men
1,200
.4%

readers per copy
all adults
1.8

housing
homeowners
240,000
80%

home value (if owned)
$150,000+
112,800
47%
$100,000+
162,480
67.7%
$75,000+
195,840
81.6%
average home value
$190,000

household/family
married
187,200
62.4%
parent
265,200
88.4%
grandparent
167,400
55.8%

employment status
employed
147,900
49.3%
retired
89,400
29.8%
homemaker
44,400
14.8%

occupation
managers/ professionals
77,056
52.1%
service/sales
27,362
18.5%
administrative
22,925
15.5%
based on those employed


education
any college
200,700
66.9%
grad coll/grad+
69,900
23.3%

household income
$100,000+
38,100
12.7%
$75,000+
66,300
22.1%
$50,000+
133,200
44.4%
$40,000+
173,400
57.8%
average hhi
$58,000

age
25 to 34
32,400
10.8%
35 to 44
40,800
13.6%
45 to 54
78,000
26%
55 to 64
80,400
26.8%
average age
51

special interest
participate in any craft projects, last 12 mos.
294,000
98%
sewing
234,900
78.3%
scrapbooking
114,000
38%
paper crafting
171,600
57.2%
yarn crafts
158,700
52.9%
needlework
149,700
49.9%
beading
101,700
33.9%
average number of years involved in crafting

27.3

did interior home dec project in last 12 mos.
216,900
72.3%

 

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