Our products speak to the core of America’s home improvement elite. These are the homeowners who are always remodeling. They are the woodworkers who spend every Saturday in their workshops. Guys who are as good with metal and machines as they are with maple and moldings. They look to Handy for how-to tips, product news and timely seasonal advice.

Our engaged relationship with members is unmatched by traditional media entities. We know what our readers want to hear and we deliver this through a number of timely multi-media channels.

"Handyman Club of America is a perfect fit for Kreg. It delivers to the right audience, and has the reach to help us spread the message of Kreg Joinery. The folks there do a great job of understanding what we are trying to accomplish from a marketing standpoint and offer us best case solutions for the questions we have. Kreg is proud to partner with Handyman Club of America."
Brent Gantenbein, Kreg Tool Company

"We've had great success with promoting products through HANDY. Their ability to customize programs to meet needs online and in print have resulted in successful campaigns year after year. Add in the Handyman Club's reviews and we have the full package in one company."
Marilyn Bowden, SKIL Power Tools, NA

Portfolio

• Dedicated E-newsletter
• Club E-newsletter
• HandymanClub.com
• HANDY Magazine

• 86% Have taken action as a result of reading a HCOA editorial product.
• 91% Consider their skill level to be intermediate to advanced/professional.
• 85% Did some home remodeling in the last 12 months spending $3,700 on average.
• 75% Made some home improvements in the last 12 months spending $2,300 on average.
• 49% Plan to purchase a household appliance in the next year.
• 80% Bought paint, stain, clear finishes or waterproofers in the past year.
• 88% Purchased something at a home center in the past year.

Source: 2010 Subscriber Study, GfK MRI Market Solutions

See media kits for detailed source information.

In a recent survey, our members have proven that despite current economic constraints, they are engaged and passionate about their hobbies.

91% Stated that, "I need at least one leisure hobby or pursuit that can take my mind off the economy. I’ll find other ways to economize."

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